Authenticity 500 List

What it means to be an authentic brand, how household name brands measure up to one another.

Brand Leaders tell you why

The best brands on earth have the best sense of self

"A lot of people look at us and I mean other companies kind of trying to compete with us. They try to do or say the same things that we are and a lot of it is greenwashing because they’re not going, very deep. I think the young people see through all of this so I’m not too worried."

Yvon Chouinard

Founder, Patagonia

"If we were going to have a business we were going to have one that was consistent with our values."

Ben Cohen & Jerry Greenfield

Founders, Ben & Jerry's

"My grandparents set the bar high and I only try to raise it, to maintain what we’ve started with: Not compromising the quality of product, service, or standards."

Lynsi Snyder

CEO, In-N-Out